Advice And Tips

Selling Advice

Our Advice

Selling your home is a big decision that requires a great deal of thought and research. There are essentially three basic parts Preparing for the sale, making the sale and after the sale. We have gone into some further detail for you to assist in that decision.

Preparing Your Home

We always seem to remember first impressions. If your home looks fresh and well maintained outside and in, then prospective purchasers will be impressed from the start. Your Ray White sales consultant can assist you with your presentation options including recommending an expert stylist. Also see Presenting your Home Check List..

Deciding on The Right Price and Pricing Strategy

Getting the best possible price for your home and selling it sooner rather than later is no doubt the result you want. But no matter which selling strategy you use (auction or private treaty) you will need to discuss both your pricing strategy (marketing with or without a price) and your price expectations. These decisions will be based upon your individual circumstances including property type as well as your time frame. The price should be based on the market rather than your needs. Here are some points to consider:

  • Recent sale prices of properties in the area similar to yours.
  • Properties similar to yours currently for sale.
  • The current state of the property market.

Which Way To Sell? 

Auction Or Private Treaty?

It is important to note that there is no single best way to sell your home. Each home and owner is different and each situation should be considered individually.Ask your agent to compare the success of each method in your area for properties similar to yours. There is likely to be a trend for one of them and you may achieve greater success by choosing it.

In brief here is how the two methods work:

  1. PRIVATE TREATY – Your home goes onto the market with a predetermined asking price. There is no official sale date and your marketing strategy may vary depending on your individual situation, budget and time frame. Potential buyers will either accept the asking price or, more likely, start by making a lower offer. It is in your best interests to have your agent handle the negotiations which will be aimed at raising the offered amount to your asking price.This method of sale is effective in the long term and targets buyers looking in a specific price range, or concerned about overspending in a competitive auction atmosphere.Some considerations about this method include:
  • Your asking price is likely to be the maximum paid or the basis for lower offers.
  • The open-ended time frame can result in the property being on the market for a longer time increasing marketing costs.
  • The lack of urgency or pressure often results in sales falling over between the time of deposit and exchange of contracts.
  • Where a cooling off period applies, buyers may simply change their mind.

2. AUCTION – Auctions are highly focused marketing campaigns designed to expose your property to the maximum number of buyers, maximize your sale price and minimize the number of days your home is on the market. Your home is put up for sale to the highest bidder on a specified date and this is preceded by an intensive marketing campaign including selected “open days”.The impending auction date creates a sense of urgency amongst buyers by putting a clear time frame on your campaign. This method of sale also creates a competitive atmosphere on auction day that is aimed at letting the market determine the highest price for your home.


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