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Selling Your Home in Winter

By Emma Smith

Although the market is typically a little slower during the cooler months, there are advantages to selling during winter. Serious buyers will be on the lookout for property regardless of the time of year, and you may find there are fewer homes for sale, therefore less competition. Here’s a few things you can do to maximise your property’s potential for a winter sale:

First impressions count
The first thing a potential buyer will see is the exterior of your home, so it’s important it makes a positive impression – particularly during the Winter months. Use a pressure hose to thoroughly clean any pathways or courtyard areas (you can hire, buy or borrow one), and tidy up foliage and dead plants. It’s also worth giving your front door and any window frames a lick of paint prior to inspection.

Light it up
The winter months can be gloomy, so try to make the most of both artificial and natural light. Choose open-house times that will maximise the natural light within your home, open the curtains or blinds and make sure your windows are clean. Turn on all the ceiling lights and lamps and use mirrors to reflect light into dingy corners.

Feels like home
Entice potential buyers with simple winter property styling tricks such as cushions, rugs and throws to create a warm, inviting atmosphere. Consider adding a few personal touches such as freshly cut flowers to brighten up the space. Make sure the house isn’t too cold (if you have a fire, put it to good use) and eradicate any moisture and dampness by wiping down condensation and keeping the property well ventilated. It may be worth investing in a small dehumidifier that can be moved around the home.

It’s all in the detail
Now is the time to make sure absolutely everything is in working order, from light fittings through to leaking roof tiles and gutters, which can cause havoc on wet winter days. Give the house a thorough clean and get rid of any dust or cobwebs. Re-seal bathroom fixtures such as tubs, showers and sinks, vacuum daily, empty out the bins and polish up all surfaces.

Article written by Sarah Thompson from Loan Market

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