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Top 5: Why most people fail at property investment

By Emma Smith

Article written by Lisa Herbertson and retrieved courtesy of
OF THE 2 million property investors in Australia only 18 per cent manage to invest in two or more properties, and one per cent in five or more properties. Here’s five reasons we fail as investors.

Australians who seem to have no trouble entering the property game will inevitably struggle to go on and build their property portfolio further.

Real estate expert and founder of Dream Design Property Zaki Ameer said the challenges many people face are common, and that while “any asset is an achievement in itself, success to most property investors is really determined by their ability to continue purchasing real estate”.

“Unfortunately, so many Australians save for their entire working lives to be able to afford an investment property, but very often once they achieve this, their progress remains stagnant because they aren’t sure of what to do next,” he said.

“Through building my own portfolio, and having helped DDP clients purchase over 1,000 properties, I’ve learnt that continuing to succeed at property investment has absolutely nothing to do with luck — instead, it is influenced largely by one’s mindset.”

“Many people avoid investing in property out of fear of failing. However with the Australian real estate prices historically doubling every 7 — 10 years, with the right mindset it can be extremely profitable.”


Mr Ameer explains the five common attitudes that cause people to ultimately fail at property investment

Being selfish: When a person is investing such a large amount of money it’s natural for them to want it to be something that they consider ‘perfect’. When it comes to real estate however, rather than purchasing a property based on personal preferences, it’s crucial to prioritise the wants and needs of the target tenant. If an investor puts themselves first they not only decrease the pool of prospective tenants, but they also risk making emotionally-charged decisions.

Impatience: When it comes to property investment, patience is definitely a virtue. Real estate is a long-term commitment, and a common example of an investor failing to reach their target financial outcome is when they lack patience and flip the property for a short term gain. In order to increase capital growth, and guarantee rental advances, a property needs to be held for at least seven years.

Not taking responsibility: Often there are numerous parties involved in purchasing an investment property, and a common mistake among failed investors is to blame others for issues that occur. Although certain tasks may be managed by particular people, the responsibility of the property ultimately lies with the investor. If something goes wrong it is crucial to take accountability and work to rectify the situation rather than passing the blame.

Hesitating: Countless investors experience ‘analysis-paralysis’ and overly scrutinise any potential purchase to ensure the property is ‘perfect. Although it’s always important to make an informed decision, if an investor has done their due diligence and is comfortable with the return, it’s important to buy without too much hesitation to avoid missing out.

Doing it alone: In order to cut costs many investors attempt to find, purchase, and manage a property alone. Although this is possible, for most, it results in failure or having to spend more in the long-run to rectify problems that arise. To guarantee success it’s important to enlist the help of professionals who can ensure the entire process runs smoothly and with the investor’s best interests in mind.



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